Rajasthan has one of the lowest girl child sex ratios in the country due to female feticide. A comprehensive mobilisation campaign, as a part of demand side interventions, ‘Daughters are Precious’ was launched in Jaipur in 2016. Around 14 lakh people across the State were sensitised through interactive sessions, street plays, marathons, car rallies, music concerts, fashion shows and social media campaigns. Since the initiation of the campaign, more than 14 lakh persons across the state were approached in schools, colleges, polytechnics and nursing institutions. ‘These initiatives have contributed in improvement of sex ratio at birth in the State. As per the Health Department's online Monitoring & Evaluation (Pregnancy & Child Tracking System) sex ratio at birth, for the financial year 2017-18 (up to February 2018), has increased to 950. ‘Beti Janam Badhai Sandesh’, a congratulatory message, signed by the Chief Minister of the State is also given to every mother who delivers a girl child... Read More