Following the Government's demonetisation implementation, Gujarat Narmada Valley Fertilizers & Chemicals Limited (GNFC) undertook a pan-organisation transition to e-economy. Through awareness, advocacy, training and digital infrastructure building, GNFC’s cashless model was implemented in Bharuch District, which became the first completely cashless town in India. This initiative gave the choice to use non-captive and non-proprietary technology to users and relieved them from monopolistic offerings made by banks and telecom providers. GNFC bore the cost for capital and recurring cost for setting up of digital infrastructure for retailers methods of unlike the banks. At a time when debts were on the rise, GNFC reduced the risk of transaction failures and excess debits. The company extendedspecial offers of 10% and 5% discount to motivate farmers. It also organised the ‘Train the Trainer Programme’ and trained around 5,000 students. For retailers, GNFC imparted specific training on account reconciliation, tracking money usage, customer analysis and real-time problem resolution. As an integral part of the initiative, women from GNFC parivar conducted door-to-door campaigns to generate awareness. To help the local farmers, a 16-hour vernacular language call centre was set up, which could provide answers in eight languages... Read More