Innovation for Viksit Bharat


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  • Jun 15th 2023
  • Ravindra Kumar Mander
  • ( Rampur , Uttar Pradesh )

Hon'ble Prime Minister launched POSHAN ABHIYAN to address the challenge of malnutrition in a mission-mode on 8th March 2018. To achieve the objectives of POSHAN Abhiyaan in a time bound manner, “Project Sanvardhan” was launched by Rampur district administration. It's an integrated nutrition support program to strengthen the system of nutritional delivery, its last mile outreach, quantitative & qualitative outcomes with focus on developing sustainable practices which have inbuilt elements of replication, convergence and inclusiveness.


                         A story of transition from ‘Jan Bhagidari’ to ‘Jan Andolan’:

A critical part of the programme has been to mobilize communities at the grassroots to combat misinformation and bring about behaviour change by organising regular Community Based Events (such as poshan rallies, poshan panchayat, poshan Maahetc), IEC strategy and massive Public participation. Frontline workers, community groups, PRIs, staff at Block and District level has exemplified diligent work towards triggering a Jan Andolan. Most importantly a deep trust is developed among masses for government functionaries.

During  spot study of the team ,a sense of happiness  was visible on the faces of target groups and families . They have been seen quoting

अगर सरकार हमारे लिए कुछ कर रही है, तो अच्छा ही कर रही है। हमें सरकार पर विश्वास है

                      Institutionalisation of best practices:

1)Promotion of Millet (nutri-grains): Hon'ble PM has shared his vision  to make International Year of the Millet’.

 A ‘People’s Movement’ alongside positioning India as the ‘Global  Hub for Millets’.

In light of the above ,it is observed that Rampur district administration is  making efforts for making Rampur district a ‘model’ for millet cultivation and consumption. Locally produced Millets are used in preparation of products of ‘Poshan kits’ in a way that they appeal to taste buds of beneficiaries esp kids. Dedicated Millet shop is set up in Vikas Bhawan to make these products available to general public. Rampur krishak FPO is also invited to demonstrate its millet products in meetings of G-20 summit. The efforts aim at producing and promoting more  ‘milletpreneurs’ in light of the vision of Hon’ble PM.

2)  Dedicated Poshan war room (call center) with poshan champions are  set up in order to ensure grievance redressal, proper service delivery and feedback mechanism. Third party Verification: TSU and Childline- NGOs  are involved in third party verification

3) Institutionalised MoU between major stakeholders - A Novel approach: Three yearly MOU is signed between FPOs and PRIs to ensure fair  terms of trade such as timely delivery of products to PRIs, timely payment to farmers ,control on quantum & quality of products, etc.

4) ‘Vatsalaya app’ provided a common platform for  facilitating inter-face among  ‘cutting edge functionaries’ - ASHA, AWW ANM,panchayat Sahayak and district level Officers -a feature that is missing in Poshan tracker app and E-Kavach app.

                                 Strengthening of FPO/FPC:-

Especial efforts made to promote FPO/FPC as they play big role in promoting small farm businesses. Easy loans were made available to them through NABARD. The entire  processing unit is run by renewable source of energy as a dedicated solar plant is installed for power supply. Farmers are covered under PMFBY to protect them from impact of disasters/emergent situation. It is good to learn that Rampur district FPO received ‘award of best FPO from state government and got selected to demonstrate its product in G20 summit.

                                                  What worked

•  AWC as the single distribution point for this nutrition package ensured regular monitoring and consistent messaging.

•  Continuous focus on nutrition education was achieved through the massive behavioural change activities.

•    District  Collector  ensured  inter-departmental coordination  of  planned activities and  their periodic review.

•  Capacity building: Timely technical intervention and regular training of farmers, SHGs and functionaries  addressed  ground  level  issues.         

• Financial Sustainability: No requirement of  additional funds as convergence of basic grant/untied fund of PRI granted under 15th finance commission is done to run this project.

Improved  infrastructure  of   AWCs  attracted more  beneficiaries.

                                         Key result:

5000+ beneficiaries across 2700 Anganwadi centres benefitted from the outreach.


Complete tool kit is available for replication. Moreover, project is already replicated in other districts and states of India.


Authored By Ravindra Kumar Mander

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